- Small business intelligence platform Crux Analytics has forged a strategic partnership with commercial bank Bankwell.
- The partnership will integrate Crux Analytics’ automated platform into Bankwell’s business banking services to enable the bank to provide more personalized and proactive solutions.
- Based in New York, Crux Analytics made its Finovate debut at FinovateSpring 2025 in San Diego.
A strategic partnership between small business intelligence platform Crux Analytics and commercial bank Bankwell will boost Bankwell’s ability to deliver personalized and proactive solutions and services to its business customers. The integration will enable Bankwell to leverage Crux Analytics’ automated platform that offers enhanced lead targeting and prioritization, as well as active relationship monitoring to spot potential business opportunities as they develop.
“Bankwell’s commitment to digital solutions that support personalized service makes them an ideal partner,” Crux Analytics Co-Founder and CEO Jacob Bennett said. “Our platform enhances the human element of banking by giving bankers tools to be a more effective partner to their business clients while helping to drive institutional growth.”
The partnership between Crux Analytics and Bankwell comes at a time when small businesses are expressing a “disconnect” between their stated level of trust in their bank, the actual services their bank offers, and some of the tools and solutions that small businesses need. In response to this challenge, recently noted in research by American Banker, Crux’s intelligence platform helps financial institutions use data to both recognize what their small business customers might need as well as provide those solutions in a personalized, tailored way.
“In today’s competitive landscape, businesses need a financial partner who understands their specific challenges and opportunities,” Bankwell Chief Innovation Officer Ryan Hildebrand said. “Crux’s technology augments our bankers’ expertise with powerful automation and business-specific intelligence, allowing them to spend more time delivering value to clients.”
Connecticut-based Bankwell is a commercial bank with more than $3 billion in assets. The institution was founded in 2002 and serves communities in Southern Connecticut from its headquarters in New Canaan. The bank’s holding company, Bankwell Financial Group, is a publicly traded firm on the NASDAQ—ticker symbol BWFG—and has a market capitalization of $300 million. Christopher Gruseke is Bankwell’s Chief Executive Officer.
Founded in 2023 and headquartered in New York, Crux Analytics made its Finovate debut earlier this year at FinovateSpring 2025 in San Diego. At the event, the company showed how its flagship platform sources, qualifies, and engages small business leads. The technology uses personalized outreach on behalf of the banker to remove many of the logistical burdens financial institutions face when forming and maintaining small business relationships.
Crux Analytics’ partnership announcement with Bankwell came at the same time that the firm reported that it would be a part of the incoming cohort for credit union collective CURQL’s accelerator program. Crux joins two fellow Finovate alums—Fingoal and Themis—as well as earned wage access specialist Reset and scam defense platform Charm Security.
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