Unilever has been through something of a PR disaster in recent weeks.
In January, Terry Smith questioned why Unilever felt that Hellmann’s mayonnaise needed to have a social purpose beyond tasting great. Shortly after that, Smith wrote a somewhat scathing post mortem of Unilever’s recent attempt to buy GSK Consumer Healthcare, calling it a “near-death” experience.
So are the wheels falling off the Unilever wagon, or is this all just a storm in a teacup?
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